Journal

Highlight Series 001: Claudia Gutierrez

Posted by Feather

Welcome to the first instalment of our Highlight Series. This series was born out of a desire to showcase the people in the Feather community in their everyday moments of creativity, art and play, and the role - if any - cannabis plays in them.

Introducing Visual Artist Claudia Gutierrez.

Claudia is the definition of a dynamic and multi talented artist whose work is as diverse as her cultural background. A Latina-Canadian with Uruguayan and Mexican heritage, she uses history to guide and inspire her creative process. Claudia’s work has recently shifted focus to exploring her roots and experimenting in textiles after a residency in Oaxaca, Mexico.

We met up with Claudia at a local coffee shop in her home city of Ottawa, Canada where we chatted about her biggest influences and how she makes a creative space for herself.

How have you come to this point in your career - what path has your creative expression taken?

I started painting as a teen because I had a very naive view of what an artist was. Then when I was in school I was attracted to the powerful energy in printmaking. I found it very masculine and strong. When I left art school I entered a space where it wasn’t about posturing anymore, or these grand expressions. On a whim I applied for a textile residency in Oaxaca, and since then my art has been more intimate, expressive and inspired by my heritage. Recently my work has become a lot more delicate - there’s more care.

How does your heritage influence your art?

It’s born out of a pure and natural curiosity of who I am in this world, and what those roots mean in expression. I didn’t feel the authority to address that until I hit 30, but now I feel a responsibility to explore it and tell the stories people in my immediate community may not know about.

Who/what are your biggest influences?

I was 11 years old, and my dad introduced me to Frida Kahlo saying “She is the most important artist who has ever come from Mexico.” I’ve always felt such an intimate connection and feel so close to her. Her defiance, the fact that we’re both European Mexican. It’s kind of hard to see her so celebritized because I do feel so intimately connected to her.

More recently, I love Carla Fernandez. She’s a fashion designer in Mexico. We both work in textiles and I love her interpretation of Mexican patterns and design - she modernizes it and interprets it through her own lens. I’m really inspired by her.

How would you describe yourself in three words? How would you describe your art in three words?

For myself : Defiant - Organized (organized defiance) . People always refer to me as a little spitfire. You can only hear something so much before you accept it. So yeah, I’d say fire.

Work: Quiet - Strange - Intentional - I’m constantly thinking “why am I putting that in there? Is it for design purposes or what I’m trying to say with the piece?” I’m always reeling back.

What is your fave medium at the moment?

Wool - raw wool. There’s something about the way it feels. It’s so natural and earthy. It will fall apart half way through and you have to start again because it hasn’t been treated or processed, so you have to treat her nice.

What mediums are you interested in exploring in the future?

I’m super curious about silk.

When do you feel most creative? What’s your secret sauce?

Ritual is very important in summoning your creativity. For me, I always create in the morning and my space is very important. Music is huge - I listen to a lot of movie scores - love in the time of cholera (great score, great book, terrible movie) I listen to podcasts, something to occupy the busy part of my brain.

What podcasts have you been listening to recently?

I’ve crushed every single episode of Radiolab. On Being (with Krista Tippett). I’ve been listening to (New York Times') 1619 but not when I’m creating.

What place that you’ve visited had the biggest impact on your art? Where are you dying to go?

Uruguay and Mexico are full-on source material for me. I reference everything about my visits there growing up.

I’m fully fascinated with South America. There’s a vibration there. It’s the birthplace of magical realism, and despite being fraught with so much sadness, there is so much vitality.

What are your “can’t live without” tools?

I just need a needle.I’m not the kind of artist who is obsessed with tools. I’ve always wanted to be able to produce under the most constrained circumstances. That being said, I do really love this one wool from Oaxaca and it’s a nice excuse I have now to have to go back because I can’t source it.

Do you ever feel creatively exhausted or stuck? Do you have a way to overcome that?

YES! More often than I’d like. I’m not one of those people who is just a train constantly going and creating. It is very laborious for me to summon inspiration. It’s really just a matter of creating time to be in my studio and creating the ritual to get myself in the headspace. I’m also not good at walking away from pieces when I’m stuck, but now when I’m stuck I talk to the art (and myself) nicely, instead of getting frustrated.

What is your relationship with cannabis?

In my younger years, I never really got into cannabis because I didn't have access to it, even as I entered my twenties. I was also very nervous to try and get it when it was illegal. I was introduced to cannabis by a friend who offered it to me, and have only acquired it this way until very recently.

Legalization completely changed the game for me. I enjoy learning about the different strains now; their characteristics and the benefits for physical and mental health. Before legalization, I had a fairly unhealthy but common perspective of cannabis (and other drugs for that matter) that it is to be used for recreational purposes, partying, socializing and because I become very introspective when I smoke I felt for a long time that it simply wasn't for me. Now of course I understand that I can use cannabis as a tool to quiet my anxiety, to relax my body, and even to get my mind focused on my creative process and away from daily life cobwebs.

What’s your “walking out to take the bat” theme song?

White Stripes - Hardest Button to Button

Dream dinner guest?

Salvador Dali would be too much - never meet your hero so obviously no Frida.

So my answer would be Mujica (former president of Uruguay) and Gabriel Garcia Marquez with me and my sisters; we would eat asado and have endless wine.

For more from Claudia visit her website at http://claudiagutierrezart.com/, follow her on Instagram @claudiagutierrezart, and watch for our upcoming collaboration featuring original designs by Claudia!

A Made in Canada Partnership

Posted by Feather

We have some great news to share with you.

Earlier today, OrganiGram Holdings Inc (Nasdaq: OGI) announced a partnership with Feather. This would see OGI exclusively using Feather technology across Canada for their premium vaporizer pen brand, Edison.

This partnership allows Feather to participate in the ever-growing Canadian market over the next 3 years with one of the most innovative companies in the global cannabis space.

"This is a significant milestone for us as a company and will serve as the foundation for future growth and opportunity for Feather in Canada and beyond.

With this agreement, Feather has solidified itself as a legitimate player in the Canadian cannabis industry. OrganiGram’s proven execution and national distribution will allow all Canadians to experience Feather's ingenuity in engineering and the creativity of our brand."

– Patrick Lehoux, CEO

– PRESS RELEASE –

OrganiGram becomes exclusive Canadian supplier of Feather Company’s design-patented vaporizer hardware and technology

Agreement pairs innovative Edison brand with unique, proprietary delivery mechanism for discerning & sophisticated consumers

MONCTON, June 18, 2019 – As the legalization of adult use recreational cannabis continues to transform the cannabis landscape in Canada and around the world, OrganiGram Holdings Inc. (TSX VENTURE: OGI) (NASDAQ: OGI), the parent company of OrganiGram Inc. (the “Company” or “OrganiGram”), a leading licensed producer of cannabis, is pleased to announce it has signed an exclusive agreement with Feather Company Ltd. (“Feather”), a cannabis innovator and lifestyle brand committed to the production of premium-quality products that enhance the cannabis experience for customers. The disposable vaporizer pen and 5/10 thread cartridges for targeted adult-use customer segments will be available following legalization of this product category currently scheduled to come into effect as of October 2019.

OrganiGram, through the Edison Cannabis Co. brand, has an exclusive license to Feather’s proprietary vaporizer pen technology and form factor. The relationship will also allow OrganiGram to represent Feather across Canada from a commercial perspective. This agreement reflects both companies’ commitment to transformative thinking a­­nd unique customer experiences.

“A successful recreational cannabis market requires that licensed producers and their partners continually reimagine the cannabis experience,” says Ray Gracewood, Senior Vice President, Marketing and Communications, OrganiGram. “It is critical for OrganiGram to find unique ways to offer customers the kind of value that will help differentiate our brands. The future is in providing unique opportunities for customers to explore the product.”

Feather’s technology and hardware offers OrganiGram’s Edison brand a unique, proprietary delivery mechanism for discerning and sophisticated consumers and will compliment the companies recently announced partnership with PAX, a leader in closed-loop vaporizable technology offered through the PAX Era product line.

“We are thrilled to be working with OrganiGram”, says Patrick Lehoux, CEO, Feather. “As patients, enthusiasts and advocates for the cannabis community, we are committed to applying our diverse skills to produce the best experience for consumers. Our partnership with Organigram opens new and exciting opportunities for us to do just that. We believe in the Edison brand and Organigram’s best-in-class facility ensures that we are partnered with a team committed to producing a consistent, premium product.”

“OrganiGram has been proud to offer our customers high quality products they can depend on,” says Gracewood. “Next, we want them to also depend on our ability to surprise and delight them with new thinking and novel products and technology.”

OrganiGram has secured cannabis distribution arrangements across Canada, in all ten provinces. The Company plans to approach all ten provinces with Feather’s disposable and cartridge-based units.

About OrganiGram Holdings Inc.

OrganiGram Holdings Inc. is a NASDAQ Global Select and TSX Venture Exchange listed company whose wholly owned subsidiary, OrganiGram Inc., is a licensed producer of cannabis and cannabis-derived products in Canada.

OrganiGram is focused on producing the highest-quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the company's global footprint. OrganiGram has also developed a portfolio of legal adult use recreational cannabis brands including The Edison Cannabis Company, Ankr Organics, Trailer Park Buds and Trailblazer. OrganiGram's primary facility is located in Moncton, New Brunswick and the Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).

For Investor Relations enquiries, please contact:
Amy Schwalm
Vice President, Investor Relations
Amy.Schwalm@organigram.ca
(416) 704-9057

For Media enquiries, please contact:
Ray Gracewood
Senior Vice President, Marketing and Communications
rgracewood@organigram.ca
(506) 645-1653

About Feather Company Ltd.

Feather Company Ltd. is a lifestyle design brand. We believe that good design combined with quality cannabis makes for great intuitive experiences. Our mission is simple, we make great products that elevate the everyday, one person and one moment at a time. With offices in Toronto, Sudbury and Ottawa, our multidisciplinary teams include brand, product design, research & development and marketing.

For Investor Relations enquiries, please contact:
Patrick Lehoux
Founder and CEO
investors@feather.com

For Media enquiries, please contact:
Dominic Coballe
Chief Creative Officer
press@feather.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release contains forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “estimates”, “intends”, “anticipates”, “believes” or variations of such words and phrases or state that certain actions, events, or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, events, performance or achievements of Organigram to differ materially from current expectations or future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Examples of such statements include statements with respect to the ability to distribute Feather pens through the various Provinces and the timing of legalization of same. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information, including risks as disclosed in the Company’s most recent annual information form and other Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. The forward-looking information included in this news release are made as of the date of this news release and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. We seek safe harbour.

– PRESS RELEASE –

When we started this journey, we knew that while this is the new era of the cannabis economy, it is but a chapter in a story that has been developing for centuries. We’re following in the footsteps of pioneers and trailblazers that have laid a path for us.

Sure we’re a new company, with a different perspective and a fresh approach—but we’re mindful of the long and winding history this plant has woven into the culture. We’ll always respect that history and with a smile and a wink, we honour the good folks who came before us.

And that’s why you’ll see our happy hippie every so often. Yes, that’s right—a hippie.

A jogger runs past a hippie exercising in the the park

Ask any of us about the Feather brand, and you’ll be hard-pressed to get us to stop yammering about simplicity and design and design and simplicity. We apply those two elements into everything, from our formula to the packaging to the hardware. Every part of the experience matters. It’s simple, clean and discreet. We take these matters seriously, we also take fun seriously too.

Which takes us back to the aforementioned human fully immersed in the hippie culture. That iconic figure has a special place in our hearts—and if you pay close attention—you’ll see that loveable hippie pop up in some surprising places.

See if you can find him in our video.

River North Denver, a Beast of Creative Force

Posted by Feather

Colorado has a few cultural exports we’re all familiar with; the gold rush, beer (ahem—–lots of beers), shortness of breath and John Elway’s cannon-of-an-arm to name a few.

Another one we quickly learned is that Denver and Colorado in general is stinkin’ rich in creative currency. River North (AKA RiNo Arts District) is a jolt of electricity for your heart, a backhand of sparkling magic dust for your soul, a wet-willy of good vibes for your brain—you get the drift.

Lonely Planet named River North one of the top 10 neighborhoods to visit in the U.S.

RiNo’s slogan “Where art is made” makes complete sense. Once you’re wandering about in this colourful swath of downtown Denver, you get it. The area boasts a great selection of craft breweries (because let’s be real, it’s still Denver), artist workshops, design studios, architect firms and galleries. Name a startup category in the creative industry, and RiNo has about 3 of them operating and flourishing.

WE LOVE THAT SHIT.

The city and its citizens have made a collective effort in building and sustaining the creative class and RiNo is its brain and heart. The community has constructed a mechanism to fund and support entrepreneurs. This model can be seen in various pockets in cities across the globe. RiNo is a shining example of how the arts & culture can inform the city planning, urban development, community cohesion, and economic viability.

AND WE LOVE THAT SHIT.

It’s our Future, you’re just living in it.

Posted by Feather

There can be something almost ritualistic, dare I say sacred to the act of grinding the fragrant nugget of Girl Scout Cookies, wrapping it up in your favourite wrap and as Ben Harper so eloquently sang, “Burn one down.” Maybe we just haven’t found a vape pen that captures the same kind of magic that comes from a toke of your favourite flower.

Some will argue that smoking the herb is the best way to fully enjoy the terpenes and flavonoids from the resin inside the plant. Others will tell you that vape pens are moving forward, creating an organic blend between science and nature. Maybe they are both right. Maybe finding perfection lays at the intersection of high tech and old school.

Vape pens are becoming the popular way to enjoy concentrates and as we move into the future, the science behind them allows for smart, simple and compact ways to enjoy some OG Kush or whatever flavor tickles your fancy. That is the crucial part…the flavor…the vibe if you will. The wizards in the lab are creating techniques that utilize natural carriers and avoid impurities that can capture that same magic twisting up a joint or lighting bong can bring. As technology and industry moves faster, people are finding the best way for them to experience the speed of slow with a vape pen.

I wonder if even Gene Roddenberry would have pictured how seamlessly some of today’s vaporizers would have blended into the background of an episode of Star Trek. I bring up the 23rd century adventures of Kirk and the gang because we are currently living in the future. You don’t believe me? If you are reading this on your phone/tricorder/pocket genie, you can just say “Hey Siri! Where can I find the nearest dispensary?” and a Wikileaf map will appear on its HD screen, directing you to a plethora of strains in a variety of forms.

With advances in technology, vaporizers are now compact, portable, simple and indispensable. From 2014 to 2017, sales of dry bud dropped from 70% to 50% of market. On the other hand, concentrates like the ones you would find in a vape pen have seen incredible growth, moving ahead of wax and shatter with vape pen sales in Colorado hitting $18.1 million in March 2018*.

Where is the future taking us and our weed? If the growth of concentrates continues this trend, it looks like the future is vapour. Technology continues to improve and innovate with new products coming out almost on the daily. Much like the proliferation of internet tech from slow dial-up to lightning fast broadband, smoking technologies developing at breakneck speeds. Who knows exactly where this wild ride will go but we will celebrate it all together.

*according to BDS Analytics bdsanalytics.com.

Rock, Paper, Pens!

Posted by Feather

This year feels like a pretty momentous one for cannabis. As more and more states follow Colorado’s lead by legalizing both recreational and medicinal cannabis, the stigmatization against the herb is fading. People are seeing the benefits to legalization, for themselves, but also to our communities.

We have come a very long way from the ancient Egyptians who would lug around stones, oils and herbs. They would heat the stones, place the oil and herb on the hot surface and inhale the vapours. From these brave pioneers to the tincture salesmen of the late 1800s to now, with elaborate dab rigs and high-tech vape pens, the ways we enjoy cannabis have grown and refined much like the plant itself.

With the advent to the first modern E-Cig in the mid 2000’s to the high tech pocket vapes we have now, the notion of carrying a pack sack of rocks and a satchel of “spices” sounds laughable but kind of bad ass at the same time. Even rolling a joint seems too time consuming as many people are putting down their papers and tweets in favour of vape pens.

According to BDS Analytics, North American cannabis sales hit 6.7 billion dollars in 2016. That growth is expected to rise by 25% each year until reaching an estimated $20.2 billion by 2021. Cannabis lovers who may have stuck to the shadows with hidden stashes and air fresheners to cover their tracks are now being embraced by warm, friendly bud tenders and enjoying cannabis in record numbers.

In particular, this 4/20 felt especially pivotal as enthusiasts are witness to this realtime paradigm shift. It is happening right before our eyes! A galaxy of different strains have been opened up to the public along with a dazzling amount of ways to enjoy them. It can be a little bit overwhelming even for the experienced enthusiast. The key is to find something that works for you. The means by which you enjoy cannabis says a lot about your lifestyle and what matters to you. Dabbing with shatter can take you to the moon but much like the ancients and their rocks, a dab rig can be hard to carry around. With vape pens, you can get the vibe you are looking for without the set up. Put it in your pocket and take it out when the time is right. High tech solutions with the simplicity you need.

#everydaysimple

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