Materia X Feather Partnership Announcement

Posted by Feather

2020 has been a trying time for everyone so it’s great to share a bit of good news.

...drum roll please...

Feather has partnered with Materia Ventures to bring our Hiatus CBD brand to the UK.

You deserve a moment.
A reprieve from the volume of life.
A space to reset and renew.
Hiatus — just pause.

Kara Wellness (a subsidiary of Materia Ventures) is our exclusive partner in the UK. Both teams have been working diligently for the last few months to make this strategic partnership a reality. We’re proud that they selected us to be a part of their premium CBD product strategy.

“At Feather we believe good design has universal appeal and the opportunity to bring our intuitive product experiences to a broader audience is what drives us,

“Materia shares our passion for quality and customer experience and brings extensive expertise in navigating the competitive and regulatory environment in the UK. We’re excited to partner with them to launch Hiatus and bring an elevated CBD consumption experience to all Britons.”

-Patrick Lehoux, Feather CEO

Hiatus CBD products will be available in the UK this May at, with more online and brick and mortar locations to be added.


Materia Ventures partners with Feather to Bring Luxury Premium CBD Vape Brand Hiatus to the United Kingdom

LONDON, April 14, 2020 /CNW/ - Materia Ventures ("Materia" or the "Company"), a medical cannabis and wellness company focused on the European market, today announced an exclusive license and distribution agreement with Feather Company Ltd. ("Feather") to bring its premium CBD brand Hiatus to the United Kingdom.

"We're delighted to bring Hiatus to the United Kingdom as we curate a portfolio of some of the most respected brands in the industry," said Deepak Anand, CEO of Materia. "Vape pens are the second largest CBD product segment in the UK1 and consumers are placing their trust in companies that do not compromise on safety and quality. We believe Hiatus, Feather's CBD brand, embodies these principles, making it an ideal addition to our portfolio."

Added Nick Pateras, Managing Director, Europe at Materia: "Over a quarter of UK CBD consumers report using vapes as a format, representing a segment worth £80M last year and growing quickly2. In light of the serious health issues reported from some off-label products, consumers need to be vigilant in the products they choose. Hiatus applies best-in-class practices in producing their innovative hardware and Materia's formulations adhere to the highest quality standards for manufacturing and testing - making health and wellness the absolute priority."

Hiatus is a premium brand designed to appeal specifically to sophisticated consumers. The vaporizer pen is constructed of the highest quality materials and offers an iconic but discrete consumption experience. Hiatus will be offered in three varieties, targeting the largest need states of Rest, Focus and Revive. The launch will focus on established online distribution channels, subsequently broadening to brick-and-mortar stores as the UK retail environment permits.

Under the terms of the agreement, Materia will manufacture and attain exclusive rights to market and distribute Hiatus' CBD disposable pen and cartridge and battery pen technology.

"At Feather we believe good design has universal appeal and the opportunity to bring our intuitive product experiences to a broader audience is what drives us," said Patrick Lehoux, CEO of Feather. "Materia shares our passion for quality and customer experience and brings extensive expertise in navigating the competitive and regulatory environment in the UK. We're excited to partner with them to launch Hiatus and bring an elevated CBD consumption experience to all Britons."

About Materia Ventures

Materia Ventures' vision is to be the enabler of global cannabis access. Materia is developing a robust manufacturing and distribution ecosystem to grow the legal cannabis market across the European continent. With its expert, research driven team and state-of-the-art technology, Materia focuses on the high-margin downstream activities of processing, formulation and distribution into markets wherever there is a patient in need of cannabis medicine or CBD consumers seeking innovative new products.


1 New Frontier Data, 2020

2 Materia Ventures CBD Consumer Segmentation Study, 2019

About Feather Company

Feather Company Ltd. is a lifestyle design brand. We believe that good design combined with quality cannabis makes for great intuitive experiences. Our mission is simple, we make great products that elevate the everyday, one person and one moment at a time. With offices in Toronto, Sudbury and Ottawa, our multidisciplinary teams include brand, product design, research & development and marketing.

Hiatus is a CBD premium brand with a mission to deliver elevated experiences for the sophisticated and educated consumer class.


All statements, other than statements of historical fact, in this news release are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance are not statements of historical fact and may be forward-looking statements. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and legal uncertainties; access to financing; the delay or failure to receive regulatory approvals; and other factors. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Neither Materia Ventures nor Feather assumes any obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change.

Dennis Fong, Investor Relations, Materia, Telephone: 1-416-283-9930, Email:; Website:; Patrick Lehoux, CEO, Feather, Email:

SOURCE Materia Ventures

Introducing Feather's New GO: Collection

Posted by Feather

Hey Feather Fam, the time has finally come...Let’s GO!

If you couldn’t tell, we are super excited. And we promise that in about 0.5 seconds you will be too.

Our Go: Collection dropped today in select locations within Colorado.

Okay, so why does this make us so damn excited?

The Go: Collection is a series of three distillate vaporizer pens. Refined oil blends, heavy on pure cannabinoids with terpene rich flavor and stronger THC potency than our Good: Collection that you already know and love.

This collection contains 85%-90% pure THC oil with a smooth smoking experience and discrete fruity flavor. The pens feature our tried-and-true stainless steel body with soft touch finish and a glass chamber with a custom all ceramic atomizer.

Not only are the pens different colors (sure to brighten your mood) with delicious flavors, the different types allow you to fully customize your experience.

Here’s the low down:

Go: Move

Flavor: Cantaloupe

Find your motivation. What compels you to take action, to move in a new direction or to change your way of thinking? Go forward.

Go: Play

Flavor: Strawberry

Embrace play. Whether your playground is the boardroom, the sea or the backyard. Go have fun.

Go: Chill

Flavor: Blueberry

Take a moment for yourself. Before a date, before a deadline, or before you leap back into life. Go find your zen.

If you can’t make it to any of the LivWell spots currently carrying this exclusive line, don’t sweat it. There is plenty more Go: Collection coming your way in the future - stay tuned.

Highlight Series 002: Edwin Sandoval

Posted by Feather

Welcome back to the Highlight Series. This series was born out of a desire to showcase the people in the Feather community in their everyday moments of creativity, art and play, and the role - if any - cannabis plays in them.

Introducing Chef Edwin Sandoval.

Edwin is a 28-year-old chef and entrepreneur living in Denver, Colorado. Immediately upon meeting him, you can tell why he is made for hospitality. He graces everyone with his infectious smile, warm demeanor and has a clear passion for his craft. Raised by relatives in Honduras while his mother worked in The United States to build a better life for her family, it’s clear that behind Edwin’s cheery disposition lies deeply inherited grit.

As we approach Edwin for this interview, he is beaming ear-to-ear as he stands in Enigma Bazaar, his nearly-completed new dining concept in Denver’s trendy West Highlands neighborhood. Edwin has partnered with three other creative people to bring this unconventional dream-space to life. Enigma Bazaar will be equal parts bar, performance space, art gallery and restaurant. The restaurant will be open to the public during the week and available for hosting private parties or events.

Edwin Sandoval

Share with us your upbringing, you were born in Honduras, but grew up in Colorado, give us the backstory on your family’s migration to the US?

I didn’t meet my mom until I was ten years old. Things were rough in Honduras, there weren’t a lot of opportunities for work, and violence was everywhere. When I was two, she made the tough decision to get out and make a better life for her and our family. Leaving however, wasn’t exactly easy or safe, so my siblings and I stayed behind. I spent the next 8 years growing up talking to my mother on the phone. She was just a voice and a picture.

How did the history of your homeland interact with your upbringing and experiences in Colorado?

Being in the kitchen is not a traditional role for men in the Honduran culture. When I came here, a lot of people didn’t understand why I would put so much time into something that wouldn’t necessarily be a path for me. This was a big checkpoint for me and my family. I was able to say, ‘well we are not in Honduras anymore. This is a place where I am able to pursue my passions.’

I also find that people from smaller communities have the capacity to draw inspiration from other people’s negativity. That’s really where the inspiration to become a chef came from - other people telling me that I couldn’t do it. The more time I spent in the kitchen and fell in love with it, the more I was convinced that I could become a chef.

Edwin Sandoval

Tell us about your efforts to uplift entrepreneurs in the Denver area?

When I exited the typical mainstream restaurant scene in favour of pop-ups, I kept in touch with many of the passionate people I had encountered. I’ve always wanted to give them a place to experiment and teach them that there is more than one way to be a part of the restaurant world. I want to inspire them to be independent and unique in the industry.

Was there a moment in your life that made you want to be a leader in your community?

It didn’t necessarily happen until last year when I became an American citizen. With that little blue piece of paper came security, and with security came confidence. I finally felt that I could be a voice for others without being worried about consequences. It feels so freeing to be able to say that. Now, my goal is to make a difference in other people’s lives.

Edwin Sandoval

Let’s talk cannabis!

I didn’t smoke or use cannabis at all when I was a kid. In my community, there was a stigma around how dangerous it was. I only really came across it when I started working in restaurants and saw that it could be a useful tool. Now, I’ve developed a good relationship with it where I know exactly what it does for me and the appropriate times to use it. I use it to relax, unwind, or decompress after work.

Tell us about cooking with cannabis, how far have we come since homemade weed brownies?

I look at pairing cannabis with food just like wine. Understanding the flavour profiles, the terpenes, and how they interact with ingredients is super interesting. I like the infusion process - it ties in a little math, a little science and a little art. I try to make sure the ratios are very precise such as 1mg oil to 1mg THC. But it goes beyond that and is also artistic which is what makes cooking with cannabis so special.

Edwin Sandoval

Walk us through how you choose your ingredients and partners when it comes to food and cannabis?

For food I mainly seek out local ingredients taking into account seasonality and availability, but I also listen when inspiration strikes. With cannabis it’s more about who is growing the product and the experience with the seller and dispensary. However, it’s important to look at cannabis as an ingredient as well. Are there more citrus aromas? Sage? These flavours and aromas lay the groundwork for a dish’s potential.

What do you think the future for food and cannabis looks like?

I’d love to see more infused dinners. It would be amazing to be able to go to a restaurant and get an infused meal. It’s about getting people comfortable with the idea and helping them experiment in a safe environment.


What is the most essential item in your kitchen?

It’s hard to pinpoint just one but I would say that spices are the base of all flavour. Things like coriander, fennel, cumin - these are the foundation for my cooking.

What’s your perfect bite?

Perfect is hard. I aim to give people memorable bites. That’s the drive behind all my cooking. Something that makes people say, “I’ve never had something like this before and I’ll never have something quite like this again.”

If you feel as inspired as we do and want to connect with Chef Edwin Sandoval, find out more about his exclusive dining experiences at or follow along on Instagram @xatruchoconcepts

We in the North

Posted by Feather

In the world of cannabis startups, the rollercoaster ride of emotion is a given. Ups and downs, highs and lows happen on the daily. Just like the intricate and magical plant that centres our universe, the fruits of our labour takes energy, effort and time, lots of time.

After months of work, we’re happy to report that today is a HUGE HIGH for our Feather family. Not even terrible puns can derail this good news. Together with our great national partners, Organigram—we are bringing Feather to Canadians across all 10 provinces. You'll be able find Edison Feather vape pens at their local authorized dispensaries.

Just look for the big, bright Edison Cannabis Co. signs inside your favourite local cannabis shops and online.

This is a big deal. Feather is composed of 19 brave souls, working diligently across 3 Canadian and 2 US cities. We’ve always had our hearts set on providing the Feather experience to the fine folks in our northern home towns. For that to happen, it took the same stamina, the same focus it took us in conceiving, designing and producing our beautiful hardware and formulae. In Organigram, we couldn’t have asked for a better Canadian partner.

Last summer, we launched our Good: Collection in the beautiful city of Denver, Colorado and since then we are marching across the state picking up great retail partners along the way—but, we’ve always had eyes on our own backyard.

And today we did it.

The Edison vape pen designed by Feather will be available in 3 great options—based on their award-winning strains and terpene profiles—Rio Bravo, Lola Montes, and La Strada.

We can’t wait for you to try them.

Full press release here.

Have you sensed the excitement in the air this year? Maybe it’s the new decade, more states ending prohibition on cannabis or simply the killer pow-pow in the mountains, but we’re feeling the magic and our hopes are high for 2020!

In that light, starting January 29th, Feather’s premium HTE live resin vape pens will be available at all eight Lightshade locations in Colorado! Now you can get the entire Feather Good: Collection with your favorite sativa, hybrid and indica live resin strains in even more locations throughout Colorado.

From January 29 - February 4, whether you’re stocking up for Groundhog’s Day or the Super Bowl, you can buy one Feather pen and get a second for 50% off, only at Lightshade.

This is the first of many new partnerships, community engagements and product offerings that will be unveiled over the coming months. Keep an eye out for our brand ambassadors at all your favorite events or drop us a note on where we should be hanging out! We’re excited to see you!

Find Feather live resin pens at these Lightshade locations:

Lightshade 6th Ave (Rec Only)
Lightshade Dayton
Lightshade Federal Heights
Lightshade Havana (Rec Only)
Lightshade Holly
Lightshade Iliff (Rec Only)
Lightshade Peoria
Lightshade Sheridan

See you out there Feather Fam, keep everyday simple!

Highlight Series 001: Claudia Gutierrez

Posted by Feather

Welcome to the first instalment of our Highlight Series. This series was born out of a desire to showcase the people in the Feather community in their everyday moments of creativity, art and play, and the role - if any - cannabis plays in them.

Introducing Visual Artist Claudia Gutierrez.

Claudia is the definition of a dynamic and multi talented artist whose work is as diverse as her cultural background. A Latina-Canadian with Uruguayan and Mexican heritage, she uses history to guide and inspire her creative process. Claudia’s work has recently shifted focus to exploring her roots and experimenting in textiles after a residency in Oaxaca, Mexico.

We met up with Claudia at a local coffee shop in her home city of Ottawa, Canada where we chatted about her biggest influences and how she makes a creative space for herself.

How have you come to this point in your career - what path has your creative expression taken?

I started painting as a teen because I had a very naive view of what an artist was. Then when I was in school I was attracted to the powerful energy in printmaking. I found it very masculine and strong. When I left art school I entered a space where it wasn’t about posturing anymore, or these grand expressions. On a whim I applied for a textile residency in Oaxaca, and since then my art has been more intimate, expressive and inspired by my heritage. Recently my work has become a lot more delicate - there’s more care.

How does your heritage influence your art?

It’s born out of a pure and natural curiosity of who I am in this world, and what those roots mean in expression. I didn’t feel the authority to address that until I hit 30, but now I feel a responsibility to explore it and tell the stories people in my immediate community may not know about.

Who/what are your biggest influences?

I was 11 years old, and my dad introduced me to Frida Kahlo saying “She is the most important artist who has ever come from Mexico.” I’ve always felt such an intimate connection and feel so close to her. Her defiance, the fact that we’re both European Mexican. It’s kind of hard to see her so celebritized because I do feel so intimately connected to her.

More recently, I love Carla Fernandez. She’s a fashion designer in Mexico. We both work in textiles and I love her interpretation of Mexican patterns and design - she modernizes it and interprets it through her own lens. I’m really inspired by her.

How would you describe yourself in three words? How would you describe your art in three words?

For myself : Defiant - Organized (organized defiance) . People always refer to me as a little spitfire. You can only hear something so much before you accept it. So yeah, I’d say fire.

Work: Quiet - Strange - Intentional - I’m constantly thinking “why am I putting that in there? Is it for design purposes or what I’m trying to say with the piece?” I’m always reeling back.

What is your fave medium at the moment?

Wool - raw wool. There’s something about the way it feels. It’s so natural and earthy. It will fall apart half way through and you have to start again because it hasn’t been treated or processed, so you have to treat her nice.

What mediums are you interested in exploring in the future?

I’m super curious about silk.

When do you feel most creative? What’s your secret sauce?

Ritual is very important in summoning your creativity. For me, I always create in the morning and my space is very important. Music is huge - I listen to a lot of movie scores - love in the time of cholera (great score, great book, terrible movie) I listen to podcasts, something to occupy the busy part of my brain.

What podcasts have you been listening to recently?

I’ve crushed every single episode of Radiolab. On Being (with Krista Tippett). I’ve been listening to (New York Times') 1619 but not when I’m creating.

What place that you’ve visited had the biggest impact on your art? Where are you dying to go?

Uruguay and Mexico are full-on source material for me. I reference everything about my visits there growing up.

I’m fully fascinated with South America. There’s a vibration there. It’s the birthplace of magical realism, and despite being fraught with so much sadness, there is so much vitality.

What are your “can’t live without” tools?

I just need a needle.I’m not the kind of artist who is obsessed with tools. I’ve always wanted to be able to produce under the most constrained circumstances. That being said, I do really love this one wool from Oaxaca and it’s a nice excuse I have now to have to go back because I can’t source it.

Do you ever feel creatively exhausted or stuck? Do you have a way to overcome that?

YES! More often than I’d like. I’m not one of those people who is just a train constantly going and creating. It is very laborious for me to summon inspiration. It’s really just a matter of creating time to be in my studio and creating the ritual to get myself in the headspace. I’m also not good at walking away from pieces when I’m stuck, but now when I’m stuck I talk to the art (and myself) nicely, instead of getting frustrated.

What is your relationship with cannabis?

In my younger years, I never really got into cannabis because I didn't have access to it, even as I entered my twenties. I was also very nervous to try and get it when it was illegal. I was introduced to cannabis by a friend who offered it to me, and have only acquired it this way until very recently.

Legalization completely changed the game for me. I enjoy learning about the different strains now; their characteristics and the benefits for physical and mental health. Before legalization, I had a fairly unhealthy but common perspective of cannabis (and other drugs for that matter) that it is to be used for recreational purposes, partying, socializing and because I become very introspective when I smoke I felt for a long time that it simply wasn't for me. Now of course I understand that I can use cannabis as a tool to quiet my anxiety, to relax my body, and even to get my mind focused on my creative process and away from daily life cobwebs.

What’s your “walking out to take the bat” theme song?

White Stripes - Hardest Button to Button

Dream dinner guest?

Salvador Dali would be too much - never meet your hero so obviously no Frida.

So my answer would be Mujica (former president of Uruguay) and Gabriel Garcia Marquez with me and my sisters; we would eat asado and have endless wine.

For more from Claudia visit her website at, follow her on Instagram @claudiagutierrezart, and watch for our upcoming collaboration featuring original designs by Claudia!

A Made in Canada Partnership

Posted by Feather

We have some great news to share with you.

Earlier today, OrganiGram Holdings Inc (Nasdaq: OGI) announced a partnership with Feather. This would see OGI exclusively using Feather technology across Canada for their premium vaporizer pen brand, Edison.

This partnership allows Feather to participate in the ever-growing Canadian market over the next 3 years with one of the most innovative companies in the global cannabis space.

"This is a significant milestone for us as a company and will serve as the foundation for future growth and opportunity for Feather in Canada and beyond.

With this agreement, Feather has solidified itself as a legitimate player in the Canadian cannabis industry. OrganiGram’s proven execution and national distribution will allow all Canadians to experience Feather's ingenuity in engineering and the creativity of our brand."

– Patrick Lehoux, CEO


OrganiGram becomes exclusive Canadian supplier of Feather Company’s design-patented vaporizer hardware and technology

Agreement pairs innovative Edison brand with unique, proprietary delivery mechanism for discerning & sophisticated consumers

MONCTON, June 18, 2019 – As the legalization of adult use recreational cannabis continues to transform the cannabis landscape in Canada and around the world, OrganiGram Holdings Inc. (TSX VENTURE: OGI) (NASDAQ: OGI), the parent company of OrganiGram Inc. (the “Company” or “OrganiGram”), a leading licensed producer of cannabis, is pleased to announce it has signed an exclusive agreement with Feather Company Ltd. (“Feather”), a cannabis innovator and lifestyle brand committed to the production of premium-quality products that enhance the cannabis experience for customers. The disposable vaporizer pen and 5/10 thread cartridges for targeted adult-use customer segments will be available following legalization of this product category currently scheduled to come into effect as of October 2019.

OrganiGram, through the Edison Cannabis Co. brand, has an exclusive license to Feather’s proprietary vaporizer pen technology and form factor. The relationship will also allow OrganiGram to represent Feather across Canada from a commercial perspective. This agreement reflects both companies’ commitment to transformative thinking a­­nd unique customer experiences.

“A successful recreational cannabis market requires that licensed producers and their partners continually reimagine the cannabis experience,” says Ray Gracewood, Senior Vice President, Marketing and Communications, OrganiGram. “It is critical for OrganiGram to find unique ways to offer customers the kind of value that will help differentiate our brands. The future is in providing unique opportunities for customers to explore the product.”

Feather’s technology and hardware offers OrganiGram’s Edison brand a unique, proprietary delivery mechanism for discerning and sophisticated consumers and will compliment the companies recently announced partnership with PAX, a leader in closed-loop vaporizable technology offered through the PAX Era product line.

“We are thrilled to be working with OrganiGram”, says Patrick Lehoux, CEO, Feather. “As patients, enthusiasts and advocates for the cannabis community, we are committed to applying our diverse skills to produce the best experience for consumers. Our partnership with Organigram opens new and exciting opportunities for us to do just that. We believe in the Edison brand and Organigram’s best-in-class facility ensures that we are partnered with a team committed to producing a consistent, premium product.”

“OrganiGram has been proud to offer our customers high quality products they can depend on,” says Gracewood. “Next, we want them to also depend on our ability to surprise and delight them with new thinking and novel products and technology.”

OrganiGram has secured cannabis distribution arrangements across Canada, in all ten provinces. The Company plans to approach all ten provinces with Feather’s disposable and cartridge-based units.

About OrganiGram Holdings Inc.

OrganiGram Holdings Inc. is a NASDAQ Global Select and TSX Venture Exchange listed company whose wholly owned subsidiary, OrganiGram Inc., is a licensed producer of cannabis and cannabis-derived products in Canada.

OrganiGram is focused on producing the highest-quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the company's global footprint. OrganiGram has also developed a portfolio of legal adult use recreational cannabis brands including The Edison Cannabis Company, Ankr Organics, Trailer Park Buds and Trailblazer. OrganiGram's primary facility is located in Moncton, New Brunswick and the Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).

For Investor Relations enquiries, please contact:
Amy Schwalm
Vice President, Investor Relations
(416) 704-9057

For Media enquiries, please contact:
Ray Gracewood
Senior Vice President, Marketing and Communications
(506) 645-1653

About Feather Company Ltd.

Feather Company Ltd. is a lifestyle design brand. We believe that good design combined with quality cannabis makes for great intuitive experiences. Our mission is simple, we make great products that elevate the everyday, one person and one moment at a time. With offices in Toronto, Sudbury and Ottawa, our multidisciplinary teams include brand, product design, research & development and marketing.

For Investor Relations enquiries, please contact:
Patrick Lehoux
Founder and CEO

For Media enquiries, please contact:
Dominic Coballe
Chief Creative Officer

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release contains forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “estimates”, “intends”, “anticipates”, “believes” or variations of such words and phrases or state that certain actions, events, or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, events, performance or achievements of Organigram to differ materially from current expectations or future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Examples of such statements include statements with respect to the ability to distribute Feather pens through the various Provinces and the timing of legalization of same. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information, including risks as disclosed in the Company’s most recent annual information form and other Company's documents filed from time to time on SEDAR (see Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. The forward-looking information included in this news release are made as of the date of this news release and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. We seek safe harbour.


When we started this journey, we knew that while this is the new era of the cannabis economy, it is but a chapter in a story that has been developing for centuries. We’re following in the footsteps of pioneers and trailblazers that have laid a path for us.

Sure we’re a new company, with a different perspective and a fresh approach—but we’re mindful of the long and winding history this plant has woven into the culture. We’ll always respect that history and with a smile and a wink, we honour the good folks who came before us.

And that’s why you’ll see our happy hippie every so often. Yes, that’s right—a hippie.

A jogger runs past a hippie exercising in the the park

Ask any of us about the Feather brand, and you’ll be hard-pressed to get us to stop yammering about simplicity and design and design and simplicity. We apply those two elements into everything, from our formula to the packaging to the hardware. Every part of the experience matters. It’s simple, clean and discreet. We take these matters seriously, we also take fun seriously too.

Which takes us back to the aforementioned human fully immersed in the hippie culture. That iconic figure has a special place in our hearts—and if you pay close attention—you’ll see that loveable hippie pop up in some surprising places.

See if you can find him in our video.

River North Denver, a Beast of Creative Force

Posted by Feather

Colorado has a few cultural exports we’re all familiar with; the gold rush, beer (ahem—–lots of beers), shortness of breath and John Elway’s cannon-of-an-arm to name a few.

Another one we quickly learned is that Denver and Colorado in general is stinkin’ rich in creative currency. River North (AKA RiNo Arts District) is a jolt of electricity for your heart, a backhand of sparkling magic dust for your soul, a wet-willy of good vibes for your brain—you get the drift.

Lonely Planet named River North one of the top 10 neighborhoods to visit in the U.S.

RiNo’s slogan “Where art is made” makes complete sense. Once you’re wandering about in this colourful swath of downtown Denver, you get it. The area boasts a great selection of craft breweries (because let’s be real, it’s still Denver), artist workshops, design studios, architect firms and galleries. Name a startup category in the creative industry, and RiNo has about 3 of them operating and flourishing.


The city and its citizens have made a collective effort in building and sustaining the creative class and RiNo is its brain and heart. The community has constructed a mechanism to fund and support entrepreneurs. This model can be seen in various pockets in cities across the globe. RiNo is a shining example of how the arts & culture can inform the city planning, urban development, community cohesion, and economic viability.


It’s our Future, you’re just living in it.

Posted by Feather

There can be something almost ritualistic, dare I say sacred to the act of grinding the fragrant nugget of Girl Scout Cookies, wrapping it up in your favourite wrap and as Ben Harper so eloquently sang, “Burn one down.” Maybe we just haven’t found a vape pen that captures the same kind of magic that comes from a toke of your favourite flower.

Some will argue that smoking the herb is the best way to fully enjoy the terpenes and flavonoids from the resin inside the plant. Others will tell you that vape pens are moving forward, creating an organic blend between science and nature. Maybe they are both right. Maybe finding perfection lays at the intersection of high tech and old school.

Vape pens are becoming the popular way to enjoy concentrates and as we move into the future, the science behind them allows for smart, simple and compact ways to enjoy some OG Kush or whatever flavor tickles your fancy. That is the crucial part…the flavor…the vibe if you will. The wizards in the lab are creating techniques that utilize natural carriers and avoid impurities that can capture that same magic twisting up a joint or lighting bong can bring. As technology and industry moves faster, people are finding the best way for them to experience the speed of slow with a vape pen.

I wonder if even Gene Roddenberry would have pictured how seamlessly some of today’s vaporizers would have blended into the background of an episode of Star Trek. I bring up the 23rd century adventures of Kirk and the gang because we are currently living in the future. You don’t believe me? If you are reading this on your phone/tricorder/pocket genie, you can just say “Hey Siri! Where can I find the nearest dispensary?” and a Wikileaf map will appear on its HD screen, directing you to a plethora of strains in a variety of forms.

With advances in technology, vaporizers are now compact, portable, simple and indispensable. From 2014 to 2017, sales of dry bud dropped from 70% to 50% of market. On the other hand, concentrates like the ones you would find in a vape pen have seen incredible growth, moving ahead of wax and shatter with vape pen sales in Colorado hitting $18.1 million in March 2018*.

Where is the future taking us and our weed? If the growth of concentrates continues this trend, it looks like the future is vapour. Technology continues to improve and innovate with new products coming out almost on the daily. Much like the proliferation of internet tech from slow dial-up to lightning fast broadband, smoking technologies developing at breakneck speeds. Who knows exactly where this wild ride will go but we will celebrate it all together.

*according to BDS Analytics

Rock, Paper, Pens!

Posted by Feather

This year feels like a pretty momentous one for cannabis. As more and more states follow Colorado’s lead by legalizing both recreational and medicinal cannabis, the stigmatization against the herb is fading. People are seeing the benefits to legalization, for themselves, but also to our communities.

We have come a very long way from the ancient Egyptians who would lug around stones, oils and herbs. They would heat the stones, place the oil and herb on the hot surface and inhale the vapours. From these brave pioneers to the tincture salesmen of the late 1800s to now, with elaborate dab rigs and high-tech vape pens, the ways we enjoy cannabis have grown and refined much like the plant itself.

With the advent to the first modern E-Cig in the mid 2000’s to the high tech pocket vapes we have now, the notion of carrying a pack sack of rocks and a satchel of “spices” sounds laughable but kind of bad ass at the same time. Even rolling a joint seems too time consuming as many people are putting down their papers and tweets in favour of vape pens.

According to BDS Analytics, North American cannabis sales hit 6.7 billion dollars in 2016. That growth is expected to rise by 25% each year until reaching an estimated $20.2 billion by 2021. Cannabis lovers who may have stuck to the shadows with hidden stashes and air fresheners to cover their tracks are now being embraced by warm, friendly bud tenders and enjoying cannabis in record numbers.

In particular, this 4/20 felt especially pivotal as enthusiasts are witness to this realtime paradigm shift. It is happening right before our eyes! A galaxy of different strains have been opened up to the public along with a dazzling amount of ways to enjoy them. It can be a little bit overwhelming even for the experienced enthusiast. The key is to find something that works for you. The means by which you enjoy cannabis says a lot about your lifestyle and what matters to you. Dabbing with shatter can take you to the moon but much like the ancients and their rocks, a dab rig can be hard to carry around. With vape pens, you can get the vibe you are looking for without the set up. Put it in your pocket and take it out when the time is right. High tech solutions with the simplicity you need.


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